Adhurapur- the city that was never built

 

Client: Priya Cement

	Hindi VO	SFX
A gloomy road sign on a gloomier, lonely road reads “ADHURA”		There’s a mellow, eerie hum through the film
A 9-year boy bows to a garlanded photograph hung on the wall. The camera zooms out to reveal it hanging on a thin pillar, in an incomplete home…	Yea hain Adhurapur
He runs through the pillars, hops on a half a staircase that ends in mid air and leaps to the ground.	Idhar bahut cheezoan ki shuruwat to hoti hain,
The little boy scampers through half arched cement tunnels and enters a dim landscape of a grey skied, lethargic city, where everything is incomplete. And everything is continuously being built. Cement mixers are churning, labourers are carrying cement, bricks are being laid out etc.	lehkin kuch bhi khatam nahin ho paata hain
A boy and girl are huddled on half a cement park bench	Chahe woh Pyaar ho
A lady sweeps a ladder that raises into thin air ( In the background a labourer is carrying a cement over her head.) A man sips his chai ka pyaala in half a balcony (that is still being built)	Ya fir roz ke chote mote kaam
A man with a briefcase walks over an arch of a semi-bridge and leaps into the river	Ya ho daftar jaana
the panchayat is held in a semi-circle cement slab around banyan trees. (A labourer is leveling the cement on the curve of the semi circle.)	Ya shehar ko poora karne ki baat cheet
A grocery store is made of a shelf, pillars support nothing, buildings with low walls and no walls…everything is being built continuously, the bricks are getting higher over each other slowly, but never completely.	Poora shehar, hur ek gali, kona kona d-h-e-e-r-e, d--h--e--e--r—e, b-a-h-u-t d—h—h—e—r—e ek din zaroor poora hoga
The denizens of ADHURAPUR gather in a roofless temple of pillars and chant for it to be completed soon		The hum is louder “Adhurapur ko pura banao”
	MVO- Kaash Adhurpur vaasiyons ke pass hota Priya Cements.
	Priya - FAST SETTING STRONG CEMENT. Apka kaam kare poora… jaldi