Let kids be kids

 

Client: Britannia Daily Fresh Breads

The film opens with a 5-year-old boy entering his dining room. The only child like thing about him is his frame. His clothes are impeccable, he is wearing suspenders perhaps; a heavy frame of glasses rests on his tiny nose, his hair is neatly gelled and combed backwards. His demeanor is shockingly formal and mature.

His mom serves him and his father a breakfast of rich chocolate banana crepe.

Boy: No mother I prefer oats, a rich source of valuable soluble and insoluble fibre, it will alleviate cholesterol and reduce chances of heart disease.

The dad devouring his food looks at the boy. The mother serves coffee to both of them.

Boy: I think I'll go with a cup of green tea. It contains a powerful EGCG anti-oxidant that will fight viruses and will slow ageing.

VO:

If kids cared about what they ate… they wouldn’t be kids, would they?

With Britannia’s Daily Fresh Breads, you can let your children eat as much bread as they want. With 9 essential vitamins and minerals, and options such as extra fibre,whole wheat, milk & honey and fruit, they are just what you would want for your child.

Britannia’s Daily Fresh Breads. Let kids be kids.