CLIENT: BRITANNIA RUSK
It’s a dreary Sunday afternoon. The kind that everyone likes to sleep through. People are lethargic, listless and completely void of any spirit or enthusiasm. In this uneventful series of boring events, the camera shows a bunch of children suddenly becoming active and putting on earmuffs. Sleepy dogs wake up from years of sleep and run into their kennels. Senior citizens look at the clock and hurriedly don monkey caps. The pace of events picks up, the urgency steadily escalates. The bored people turn into hurried and anxious people. The forefathers from the pictures on the wall stuff their fingers into their ears. The middle-aged mums and dads tie their children to sofas; some have straps on their chair handles. They have seat belts on the sofas for themselves. Some tuck stones near below their cars to keep them from sliding away. Some hammer materials to close their windows, some seal their doors with wooden strips.
Finally, the camera shows people settled, their eyes are tightly shut in anticipation of some event.
Cut to a family at tea time, about to bite into Britannia rusk.
MVO: Britannia Rusks, so crunchy, you hear it snap…where ever you are.
Britannia Signature Tune.
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