SPEAK OUT

Client: Samvedna

The camera spans across an empty house. Faint pants of breath are heard in the background. The camera traces the sound through the house. Flower vases are shattered on the ground. Pillows rest out of place on the floor. Clothes are tossed all over. Nothing seems to be in its place. The house seems rummaged and intruded. The sounds of the struggling pants grow louder. The camera zooms in on a woman being suffocated by a strong hand. The woman already seems beaten up and has bruises on her face. She is struggling under the pressure of the hand. Her breaths get shorter, quicker and more desperate. She is shaking her head in much resistance. She seems to be losing under the hold of the murderous hand. Soon the camera zooms out to reveal that the woman is suffocating under the grip of her own hand over her mouth.

Super: When the silence stops, the violence stops.

Call Samvedna at 23335336 and speak out against domestic violence.

Adhurapur- the city that was never built

 

Client: Priya Cement

	Hindi VO	SFX
A gloomy road sign on a gloomier, lonely road reads “ADHURA”		There’s a mellow, eerie hum through the film
A 9-year boy bows to a garlanded photograph hung on the wall. The camera zooms out to reveal it hanging on a thin pillar, in an incomplete home…	Yea hain Adhurapur
He runs through the pillars, hops on a half a staircase that ends in mid air and leaps to the ground.	Idhar bahut cheezoan ki shuruwat to hoti hain,
The little boy scampers through half arched cement tunnels and enters a dim landscape of a grey skied, lethargic city, where everything is incomplete. And everything is continuously being built. Cement mixers are churning, labourers are carrying cement, bricks are being laid out etc.	lehkin kuch bhi khatam nahin ho paata hain
A boy and girl are huddled on half a cement park bench	Chahe woh Pyaar ho
A lady sweeps a ladder that raises into thin air ( In the background a labourer is carrying a cement over her head.) A man sips his chai ka pyaala in half a balcony (that is still being built)	Ya fir roz ke chote mote kaam
A man with a briefcase walks over an arch of a semi-bridge and leaps into the river	Ya ho daftar jaana
the panchayat is held in a semi-circle cement slab around banyan trees. (A labourer is leveling the cement on the curve of the semi circle.)	Ya shehar ko poora karne ki baat cheet
A grocery store is made of a shelf, pillars support nothing, buildings with low walls and no walls…everything is being built continuously, the bricks are getting higher over each other slowly, but never completely.	Poora shehar, hur ek gali, kona kona d-h-e-e-r-e, d--h--e--e--r—e, b-a-h-u-t d—h—h—e—r—e ek din zaroor poora hoga
The denizens of ADHURAPUR gather in a roofless temple of pillars and chant for it to be completed soon		The hum is louder “Adhurapur ko pura banao”
	MVO- Kaash Adhurpur vaasiyons ke pass hota Priya Cements.
	Priya - FAST SETTING STRONG CEMENT. Apka kaam kare poora… jaldi

Adhurapur- The tourist hotspot

 

Client: Priya Cement

	VO
An overloaded bullock cart hauls up at a half done bridge right in front of a forlorn signboard that spells “Adhura”.
A paan-chewing Dhoti clad, semi mustached little dwarf with a nameplate pinned on his kurta reading ‘guide’ hops. He stretches his hand towards the gray city.	“Adhurapur is come my frands. I beg you to be getting down taxi”
The tourists hop off the cart one by one. They all sport touristy things like shades, caps, hats, binoculars, waist pouches etc. The pack includes the oldest Caucasian couple in the world, a compulsive spitting lama from South America, an attractive and inquisitive monolingual Bengali lady, a physically expressive tai-chi master kid and a full of beans, perpetually smiling Caribbean Rastafarian. They all make many impressive stunts and reach ground level.	Everyone hooting and excited
The guide leads his pack into the city. The tourists take out their cameras, binoculars, note pads and study an huge map of Adhurapur city map. The guide urges them to pay attention.	Please listening, the map to be Adhura.
Adhurapur is a city being built continuously. The guide explains-	This seaty be building forever, always, but never completing
The guide takes them to the foot of huge, incomplete statue. Everyone bows.	These fraands be the great founding man of “Adhurapur” let us bow him
The guide then leads them into a park. The oldest Caucasian lady sits on the oldest Caucasian man who is perched on a semi bench as he feeds her tablets lovingly. They also play the slowest version of hide and seek in a structure of orphaned pillars.	This park for the relaxing.
Then they visit the market place still being built. It is made of roofless, half roofed, semi buildings. The tourist shop at incomplete grocery stores. They buy pick up models of bricks, construction tools etc as souvenirs, they haggle, take pictures, have a complete shopping experience etc.	You can soap here and fun here, the Adhurapur Adhura markiit.
The guide takes them through a residential area. The tourists amused by the half structures indulge in some antics the lama climbs up orphaned stairs and spits. The Rastafarian gives high five to people on the road and and people waving from their half balconies. The tai-chi master knocks down walls and pillars to dust. The old couple follows slowly behind taking pictures often with the guide.	Our peoples slip and leave in this area.
The guide takes them to some major monuments of the city.	These Adhurapur ischool. These Adhupur ispatal…you know hospital. This old place of old king…and so on.
The tour is complete.	Frands adhurpur you be seeing is over now, please up the taxi.
The tourists rappel up one foot of the semi flyover to their bullock cart. They take final pictures of the city from the semi flyover.
Against the “Adhura” signboard the guide concludes in the same voice	Poora shehar, hur ek gali, kona kona d-h-e-e-r-e, d--h--e--e--r—e, b-a-h-u-t d—h—h—e—r—e ek din zaroor poora hoga
A splash of pictures taken during the tour.	MVO- MVO- Kaash Adhurpur vaasiyons ke pass hota Priya Cements.
	Priya - FAST SETTING STRONG CEMENT. Apka kaam kare poora… jaldi

Let kids be kids

 

Client: Britannia Daily Fresh Breads

The film opens with a 5-year-old boy entering his dining room. The only child like thing about him is his frame. His clothes are impeccable, he is wearing suspenders perhaps; a heavy frame of glasses rests on his tiny nose, his hair is neatly gelled and combed backwards. His demeanor is shockingly formal and mature.

His mom serves him and his father a breakfast of rich chocolate banana crepe.

Boy: No mother I prefer oats, a rich source of valuable soluble and insoluble fibre, it will alleviate cholesterol and reduce chances of heart disease.

The dad devouring his food looks at the boy. The mother serves coffee to both of them.

Boy: I think I'll go with a cup of green tea. It contains a powerful EGCG anti-oxidant that will fight viruses and will slow ageing.

VO:

If kids cared about what they ate… they wouldn’t be kids, would they?

With Britannia’s Daily Fresh Breads, you can let your children eat as much bread as they want. With 9 essential vitamins and minerals, and options such as extra fibre,whole wheat, milk & honey and fruit, they are just what you would want for your child.

Britannia’s Daily Fresh Breads. Let kids be kids.

Gregory Pecked

 

Woodpecker Demo Film

Client: Archidply Strong Wood laminates

Product Demo Film

Background info:

Gregory the woodpecker is a mean machine. His intuitive talent for being nasty was spotted when he was still a featherless blob of pink flesh, pecking in the air. Later he was funded by Wood Haters Association of the woods. (WHAW) in the pilot project to create a wood destroying machine

Demonstration

VO: our wood-reducing champion will demonstrate his wood destruction skills

A wooden train is placed before him. In 5 seconds the train is saw dust.

VO: He’s also an adept at woodcrafts.

A door is brought to him by 2 pixies. He carves out a message – I hate wood

Gregory gets into his aggressive mode, he destroys every single thing made of wood.

After a phenomenal number of windows, photo frames, tables, chairs etc later, the room is a pile of sawdust, suddenly he's is stuck. His pecks are slow and forced. Then the next thing you know his beak is injured.

Archidply defeats Gregory. The demo ends with the a photo of the bird with his beak stuck to the wood panel framed in a photoframe.

Preparing for the snap

CLIENT: BRITANNIA RUSK

It’s a dreary Sunday afternoon. The kind that everyone likes to sleep through. People are lethargic, listless and completely void of any spirit or enthusiasm. In this uneventful series of boring events, the camera shows a bunch of children suddenly becoming active and putting on earmuffs. Sleepy dogs wake up from years of sleep and run into their kennels. Senior citizens look at the clock and hurriedly don monkey caps. The pace of events picks up, the urgency steadily escalates. The bored people turn into hurried and anxious people. The forefathers from the pictures on the wall stuff their fingers into their ears. The middle-aged mums and dads tie their children to sofas; some have straps on their chair handles. They have seat belts on the sofas for themselves. Some tuck stones near below their cars to keep them from sliding away. Some hammer materials to close their windows, some seal their doors with wooden strips.

Finally, the camera shows people settled, their eyes are tightly shut in anticipation of some event.

Cut to a family at tea time, about to bite into Britannia rusk.

MVO: Britannia Rusks, so crunchy, you hear it snap…where ever you are.

Britannia Signature Tune.

 

Have a great day

 

The champion sprinter

Client: Unibic cookies

The film opens on an 8 year-old runner. He races into a glorious win splitting the finish ribbon brilliantly. The next shot is of him swooned by a hoard of admiring, star struck children pushing for autographs, holding banners, body painted with his initials etc.

VO: Good is being a champion runner

As he walks autographing for a row of children, a humungous girl with braces, polka dotted dress and soda glasses with a bunch of roses and a huge grin starts walking towards him, he notices and starts walking away. She picks her pace and soon she is chasing him and he zooms away in a spilt second leaving a cloud of dust and everyone flabbergasted.

VO: Great is being able to run when you should

MVO: So why settle for good when, you can get great. New Unibic cookies. Real cookies, made the way they’re meant to be.

Unibic Cookies, have a great day. 

Shot of the boy all smiles, teasing the girl by standing still/ hiding and running away repeatedly.

2. The lucky dog

Client: Unibic cookies

Film opens on an irresistibly cute, happy and restless dog, digging the ground in the lawn.

VO: Good is having a happy dog

Shot of the owner smiling with contentment

The happy dog is scratching the ground aggressively and finds a diamond ring that shines exaggeratedly.

VO: Great is having a lucky dog

MVO: So why settle for good when, you can get great. New Unibic cookies. Real cookies, made the way they’re meant to be.

Unibic Cookies, have a great day. 

Shot of a lawn with a number of dug out heaps and the dog digging in a corner. The owner standing with a bucket of found treasures grins into the camera.

3. Cute neighbour

Client: Unibic cookies

The film opens on a college student bringing home a cute puppy. He fills the dog bowl, places a name on the kennel. And finally takes the cute dog on a walk.

VO: Good is having a cute pet

The next shot is of a very goodlooking girl from the neighbour hood being complete taken by how cute the dog is. She’s showering the dog with terms of endearment and patting it.

VO: Great is when your hot neighbour finds it cute

MVO: So why settle for good when, you can get great. New Unibic cookies. Real cookies, made the way they’re meant to be.

Unibic Cookies, have a great day. 

Shot of the boy and the neighbour walking the cute dog.